![]() ![]() The image in the left hand third is smaller so it does not draw attention away from the central image and it shows 3 characters from the list of films that has been mentioned above. The technical codes, such as the lighting, back up these connotations as one side of his face is poorly lit which casts doubt on his character as the audience feel they are not seeing Harry in his true light. The non-verbal codes, such as the character’s facial expression, denote a look of fear and awareness which connotes that the next film he is starring in is dark and serious. This would attract the target audience of film lovers as it appeals to their interests. This gives the audience a sense that the feature containing Harry Potter will be more about the film than the personal life of the actor unlike other magazines. The character is noticeably Harry Potter which the audience can tell because the central image of is him in character i.e. In the feature article photo the person is looking directly into the camera which engages the target audience as they have eye contact with the character that features in the magazine. ![]() This, as well as the prominence of ‘Harry Potter’, stands out as they are in white whereas the other writing in grey is not as outstanding because it is not as highlighted against the dull background. The headline of ‘Massive Preview Special!’ is in the sweet spot so it is the piece of text that the audience will be drawn to first. The colours of the font fit in with the dark colour scheme that the magazine has established to accompany the central image. The cover lines vary in size, colour and font which helps to separate them from one another as well as attract the audience by making the layout easy to read and therefore accessible. In this magazine the left-side third advertises the main feature as well as secondary leads. This also considers the distribution of the magazine as they are often displayed in a vertical fashion which would mean the audience would still be able to see what to expect in the edition even though they may not see the complete cover. The left-side presents a lot of important information to attract the target audience and other potential readers. ![]() The colour only appears with this symbol which makes it easy to find the second half of the title because the brighter colour stands out against the dull background. The * navigates the audience to another heading on the front cover which captures their interest even more as it involves them in the text. All of this text is positioned on the right-hand side which makes sure the target audience explores the whole front cover as it steals their focus away from the left side third. This statement equally stands out as it is in another bright colour against the dull background. It is a well-known phrase that makes the magazine cover more appealing to the target audience plus it has a comical double meaning which is shown in the statement below. The phrase ‘Bloody Hell’ on the front cover is the puff and the audience are navigated here by the bright * on the opposite side of the front cover. It covers the image so it does not appear inferior to the central image. The masthead is the biggest text on the front cover and is in the boldest colour so people will be drawn to it as it stands out above everything else. The colour of the tagline is the same as the masthead and it is in a small font so it doesn’t draw attention away from the bigger storied yet it is still stated. The tagline of the magazine reads ‘The world’s biggest movie magazine’ which will attract potential readers because it guarantees quality as it states its popularity. The text is the same font as most of the other text which doesn’t make it stand out because it fits it in with the rest of the layout as well as the fact that it also fits in with the same colour scheme that has been established. The menu strip at the bottom is one of the last things that the target audience looks at because of its positioning. The price is £3.99 which is expensive for a magazine yet it denotes quality. The price is in a small font because the front cover attracts the target audience before they find out how much it costs. The date and price are in a small font near the masthead. The website is simply the name of the magazine so it is easy to remember and instantly recognizable. It is positioned under and is in the same colour as the masthead yet it does not steal any focus from the central image or cover lines because it is in a small font. ![]() The magazine includes their web address so the target audience of film lovers can find out more exclusive news about new releases and more. ![]()
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